Development of the graphic applications for Mataró’s Performing Arts campaign during the first half of 2020.
The visual identity was adapted across different formats and media, from the Main Season catalogue and the Sortim en Família leaflet to a range of outdoor communication pieces, such as street advertising panels, banners and display towers, giving visibility to the three programme areas, including Fet a Mataró.
The health crisis forced many of the scheduled performances to be cancelled or postponed, but the campaign maintained its presence throughout the city, bringing colour and visibility to culture during an especially challenging time.
